International exhibition of boats and yachts Moscow Boat Show

March 4-7, 2021  /  CROCUS EXPO  /  Pavilion 1, hall 4

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Video marketing in premium segment

20 February 2017

Long time was a difficult task trying to capture attention of heads of premium segment companies. Information impact becomes more affordable in the modern world due to great influence of the Internet in all spheres of human life. In the century of information surplus correctly chosen strategy of impact is of great value when drawing attention of a certain audience. How to attract attention of a person who is skipping through a news block? Of course a dynamic video spot with an interesting product or service!

Master class from Dmitry Scherbakov, Creative Director Videoexpert advertising agency, the winner of the awards Brand of the Year 2001 and RuNet awards, will be held within the frames of the Moscow Boat Show business program.

Today the strategy of video marketing "works" in various niches of premium segment. Attendees will learn about stages of creation of information impact effective strategy, subtleties of creation of video content and many other things!