17th International exhibition of boats and yachts
Moscow Boat Show

February 29 March 3, 2024  /  CROCUS EXPO  /  Pavilion 1


How to attract real customers through YouTube and become No. 1 in the yacht business!

24 January 2022

Lecture made by Irina Smorygo, Director, producer and business coach, on the topic How to attract real customers through YouTube and become No. 1 in the industry. The lecture will be made within the frames of the Moscow Boat Show business program March 4, 2022 from 12:00 to 13:00.

Irina Smorygo is business coach, director of reality shows such as The Star Factory, Hunger, Big Brother and others, producer of 60 documentaries on TNT, founder of the first YouTube reality show, Repair without Dough, YouTube channels such as Nezapileno, IndyTravel, Valentina Bukeeva, Id Live Here, and others.

Irina will tell about:

  • how to sell through YouTube;
  • what the channel in YouTube is for;
  • about errors to avoid when working in YouTube;
  • how to turn flaws into virtues (examples, cases, interaction with audiences);
  • how to create a channel on YouTube that is interesting for the target audience;
  • how to influence target audience through the screen and turn ordinary viewers into sellers;
  • target audience efficiency in YouTube;
  • how to generate content
  • how to promote a channel without cheats, errors and meaningless expenses.

The lecture will be useful to representatives of the yachting business who are interested in promoting their products and services, as well as in supporting and improving the image of the company.

See you at Crocus Expo March 3 through 6, 2022 at Moscow Boat Show!